DESTRESS FEST
DESTRESS FEST
Collaborated with Breda University's Student Well-being team to redesign their event registration system, replacing a manual sign-up process with an automated, user-friendly Eventbrite solution. Delivered a complete brand identity including illustrations, social media templates, and print materials alongside comprehensive documentation for future use.
Year
2025
Category
Branding
Concept
Concept
The project's core concept centered on automation and user experience optimization – creating a sign-up platform that eliminates manual response requirements while increasing the conversion rate from registration to actual attendance. The solution needed to integrate an incentive mechanism to boost attendance and remain visually consistent with or complementary to the university's brand identity. Beyond serving DeStress Fest, the team aimed for broader impact by developing a reusable booking solution that could benefit other BUas events and potentially support other non-profit organizations in their event management processes.
The project's core concept centered on automation and user experience optimization – creating a sign-up platform that eliminates manual response requirements while increasing the conversion rate from registration to actual attendance. The solution needed to integrate an incentive mechanism to boost attendance and remain visually consistent with or complementary to the university's brand identity. Beyond serving DeStress Fest, the team aimed for broader impact by developing a reusable booking solution that could benefit other BUas events and potentially support other non-profit organizations in their event management processes.
Concept
The project's core concept centered on automation and user experience optimization – creating a sign-up platform that eliminates manual response requirements while increasing the conversion rate from registration to actual attendance. The solution needed to integrate an incentive mechanism to boost attendance and remain visually consistent with or complementary to the university's brand identity. Beyond serving DeStress Fest, the team aimed for broader impact by developing a reusable booking solution that could benefit other BUas events and potentially support other non-profit organizations in their event management processes.
RESEARCH
Research
The Interactive Department team at Breda University of Applied Sciences partnered with the Student Well-being team to redesign the sign-up system for DeStress Fest, an annual event offering free physical and artistic activities to help students unwind. The research phase involved understanding the client's pain points with their current platform, which required manually responding to each registration. Through stakeholder interviews with client representative Cashelle McLean and surveys targeting potential attendees, the team gathered insights on user preferences and platform requirements. This foundation of data ensured that any proposed solutions would address real problems while aligning with the university's visual identity.
The Interactive Department team at Breda University of Applied Sciences partnered with the Student Well-being team to redesign the sign-up system for DeStress Fest, an annual event offering free physical and artistic activities to help students unwind. The research phase involved understanding the client's pain points with their current platform, which required manually responding to each registration. Through stakeholder interviews with client representative Cashelle McLean and surveys targeting potential attendees, the team gathered insights on user preferences and platform requirements. This foundation of data ensured that any proposed solutions would address real problems while aligning with the university's visual identity.
RESEARCH
The Interactive Department team at Breda University of Applied Sciences partnered with the Student Well-being team to redesign the sign-up system for DeStress Fest, an annual event offering free physical and artistic activities to help students unwind. The research phase involved understanding the client's pain points with their current platform, which required manually responding to each registration. Through stakeholder interviews with client representative Cashelle McLean and surveys targeting potential attendees, the team gathered insights on user preferences and platform requirements. This foundation of data ensured that any proposed solutions would address real problems while aligning with the university's visual identity.
Design
Design
Following the research findings, the team moved into ideation and concept development, combining creative ideas with data-driven insights. The design process focused on creating a visually attractive and functional sign-up experience that would work seamlessly for both event attendees and organizers. Key deliverables included an Eventbrite event page with custom covers, a comprehensive brand book with illustrations delivered in multiple formats (PDF, Figma, Illustrator, PNG, SVG), and social media and print materials provided as both Illustrator files and Canva templates for future use.
Following the research findings, the team moved into ideation and concept development, combining creative ideas with data-driven insights. The design process focused on creating a visually attractive and functional sign-up experience that would work seamlessly for both event attendees and organizers. Key deliverables included an Eventbrite event page with custom covers, a comprehensive brand book with illustrations delivered in multiple formats (PDF, Figma, Illustrator, PNG, SVG), and social media and print materials provided as both Illustrator files and Canva templates for future use.
Design
Following the research findings, the team moved into ideation and concept development, combining creative ideas with data-driven insights. The design process focused on creating a visually attractive and functional sign-up experience that would work seamlessly for both event attendees and organizers. Key deliverables included an Eventbrite event page with custom covers, a comprehensive brand book with illustrations delivered in multiple formats (PDF, Figma, Illustrator, PNG, SVG), and social media and print materials provided as both Illustrator files and Canva templates for future use.
Development
Development
The development phase followed an iterative approach using design thinking methodology, with the team progressing through empathy, define, ideate, prototype, and test stages over a 13-week schedule. Initial prototypes were created and tested, with findings incorporated into subsequent versions alongside a cohesive style guide. The team utilized resources including the MacLab at BUas, Adobe Suite, and Figma, drawing on members' combined experience in UX/UI design, marketing, and previous Interactive Department projects. Regular client check-ins ensured alignment, with a formal concept pitch serving as a go/no-go decision point before full execution.
The development phase followed an iterative approach using design thinking methodology, with the team progressing through empathy, define, ideate, prototype, and test stages over a 13-week schedule. Initial prototypes were created and tested, with findings incorporated into subsequent versions alongside a cohesive style guide. The team utilized resources including the MacLab at BUas, Adobe Suite, and Figma, drawing on members' combined experience in UX/UI design, marketing, and previous Interactive Department projects. Regular client check-ins ensured alignment, with a formal concept pitch serving as a go/no-go decision point before full execution.
Development
The development phase followed an iterative approach using design thinking methodology, with the team progressing through empathy, define, ideate, prototype, and test stages over a 13-week schedule. Initial prototypes were created and tested, with findings incorporated into subsequent versions alongside a cohesive style guide. The team utilized resources including the MacLab at BUas, Adobe Suite, and Figma, drawing on members' combined experience in UX/UI design, marketing, and previous Interactive Department projects. Regular client check-ins ensured alignment, with a formal concept pitch serving as a go/no-go decision point before full execution.
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