Westernized
Westernized
How the European youth is influenced by the Cowboy media.
Year
2024
Category
Production
Concept
Concept
'Westernized' introduces audiences to a vibrant, modern perspective on cowboy culture. With a fresh take that highlights everything from fashion trends to rodeo scenes and the art of Western life, the show aims to connect with Generation Z by showcasing cowboy traditions in ways that resonate with their lifestyles and interests. Each segment—from cowboy fashion to social life and art—offers viewers a deeper understanding of a cultural phenomenon that blends tradition with contemporary appeal.
'Westernized' introduces audiences to a vibrant, modern perspective on cowboy culture. With a fresh take that highlights everything from fashion trends to rodeo scenes and the art of Western life, the show aims to connect with Generation Z by showcasing cowboy traditions in ways that resonate with their lifestyles and interests. Each segment—from cowboy fashion to social life and art—offers viewers a deeper understanding of a cultural phenomenon that blends tradition with contemporary appeal.
Concept
'Westernized' introduces audiences to a vibrant, modern perspective on cowboy culture. With a fresh take that highlights everything from fashion trends to rodeo scenes and the art of Western life, the show aims to connect with Generation Z by showcasing cowboy traditions in ways that resonate with their lifestyles and interests. Each segment—from cowboy fashion to social life and art—offers viewers a deeper understanding of a cultural phenomenon that blends tradition with contemporary appeal.
RESEARCH
Research
The research phase started in the Netherlands, with the team generating ideas and desk research in order to find the niche they wanted to target. From there on, the reserch took a more hand on role, trying to contact the protagonists for each of the segments for the show. The finished product was executed in Flagstaff, Arizona, USA. Making this a cross-cultural experience.
The research phase started in the Netherlands, with the team generating ideas and desk research in order to find the niche they wanted to target. From there on, the reserch took a more hand on role, trying to contact the protagonists for each of the segments for the show. The finished product was executed in Flagstaff, Arizona, USA. Making this a cross-cultural experience.
RESEARCH
The research phase started in the Netherlands, with the team generating ideas and desk research in order to find the niche they wanted to target. From there on, the reserch took a more hand on role, trying to contact the protagonists for each of the segments for the show. The finished product was executed in Flagstaff, Arizona, USA. Making this a cross-cultural experience.
Design
Design
As a segment producer, I had hands on experience when designing the look and feel of my segement alongside my director. We choose to dive into Jose's love for hat making and his passion steming from generations of cowboys in his past.
As a segment producer, I had hands on experience when designing the look and feel of my segement alongside my director. We choose to dive into Jose's love for hat making and his passion steming from generations of cowboys in his past.
Design
As a segment producer, I had hands on experience when designing the look and feel of my segement alongside my director. We choose to dive into Jose's love for hat making and his passion steming from generations of cowboys in his past.
Development
Development
The pre-production process started in Breda, Nehterlands, with the team generating ideas and doing desk research. Once we touched ground in the States, the hands on experience came. From developing graphics to building the set, we worked together all steps of the procces in order to build the best show we could.
The pre-production process started in Breda, Nehterlands, with the team generating ideas and doing desk research. Once we touched ground in the States, the hands on experience came. From developing graphics to building the set, we worked together all steps of the procces in order to build the best show we could.
Development
The pre-production process started in Breda, Nehterlands, with the team generating ideas and doing desk research. Once we touched ground in the States, the hands on experience came. From developing graphics to building the set, we worked together all steps of the procces in order to build the best show we could.
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